Paul Zubrinich

Paul Zubrinich

Cofounder of Little Web Giants and specialist in all aspects of online marketing, Paul brings over six years of experience in implementing cross platform online marketing campaigns. He blends a skillful mix of strategic search engine marketing, conversion rate optimisation, content marketing and pay-per-click advertising. He has worked with clients from fields as diverse as the renewable energy industry, environmental advocacy, and the health and beauty industry. In addition, he has researched, implemented and managed successful infographic and data visualisation campaigns for both industry and activist groups working in the renewables sector. Paul focuses on getting clients the biggest bang for their buck, revels in achieving more with less, and always advocates an intelligent, lean approach that is goal-oriented.

Paul was the worldwide winner of Marin Software's Biggest Social Geek competition in 2014, which tested online marketers' knowledge of social media, and his team in AngelHack Silicon Valley 2015 won the Linode prize for best app. Paul also manages social media marketing for the world's leading trade journal for the solar photovoltaics industry, pv magazine, and has been known to live tweet solar energy conferences. He completed study in Creative Computing at the University of London with a first-class honours, achieving the top marks of all students worldwide in software engineering project management, and also specialising in e-commerce and information systems management. He has an AdWords Certification with Google Partners. In addition, he is a keen chess player (challenge him on chess.com).

Social Media Marketing Guide: LinkedIn

SMM_Guide_LinkedIn

For businesses today, the most popular social networks are: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. In today’s post I will write about LinkedIn. After winning a trip to the SMX Social Media Marketing Conference in […]

Read More >>

Social Media Marketing Guide: Facebook

SMM_Guide_Facebook

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Recently I won the Biggest Social Geek competition generously hosted by Marin Software, the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to […]

Read More >>

Online Marketing on a Budget

This slideshow was used in conjunction with a presentation for Social Media Week Berlin 2014. There was also an accompanying Marketing on a Low Budget Worksheet with activities for participants. Many of the thought leaders in online marketing have worked for big brands with big budgets. Often what they recommend is difficult to scale down and is […]

Read More >>

43 Social Bookmarking Sites and How To Use Them

Social Bookmarking

The last few years have seen many in the SEO community proclaiming that social bookmarking sites are dead. Although not completely accurate, this statement has a pinch of truth to it. Black hat and grey hat techniques that were effective prior to Google’s Hummingbird, Penguin and Panda updates often leant heavily on social bookmarking sites. […]

Read More >>

Google Adwords geo-targeting

bug image-John Tann from Flickr

Location targeting exhibits problems for some search terms

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. It allows advertisers to target certain countries, states, cities, regions and even postcodes (in 11 countries). It is especially useful for local businesses who wish to have their ad only show up for searches in the area which they service.

Read More >>