Google Adwords geo-targeting

bug image-John Tann from Flickr

Location targeting exhibits problems for some search terms

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. It allows advertisers to target certain countries, states, cities, regions and even postcodes (in 11 countries). It is especially useful for local businesses who wish to have their ad only show up for searches in the area which they service.