PPC

Social Media Marketing Guide: LinkedIn

SMM_Guide_LinkedIn

For businesses today, the most popular social networks are: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. In today’s post I will write about LinkedIn. After winning a trip to the SMX Social Media Marketing Conference in […]

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Social Media Marketing Guide: Facebook

SMM_Guide_Facebook

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Recently I won the Biggest Social Geek competition generously hosted by Marin Software, the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to […]

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Google Adwords geo-targeting

bug image-John Tann from Flickr

Location targeting exhibits problems for some search terms

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. It allows advertisers to target certain countries, states, cities, regions and even postcodes (in 11 countries). It is especially useful for local businesses who wish to have their ad only show up for searches in the area which they service.

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