Internet Marketing for Small Business

Did you know that even the most infrequent Australian internet users are online for an hour every single day? And that 60% of them use the internet to search for local businesses?

What would happen to your business if even a fraction of that 60% started actively contacting you about your services?

Well, you might sound a bit like this:

"I'm addicted to watching the leads come in on my Blackberry. I was out to dinner last Saturday and new emails kept coming in every half hour!" - Paul, Managing Director, Onyx Finance

The truth is, successful internet marketing is now within the reach of small and medium sized businesses. There are proven, effective techniques that allow you to connect with your target market, at the moment they are ready to purchase your products or services.

Little Web Giants takes the mystery, the trial and error, and the learning curve out of using internet marketing to dramatically grow your business. In three simple steps, we build your online presence and help you connect with the people looking for your services.

Internet marketing with Little Web Giants is measurable, effective, and affordable. Read on to find out more.

A Clear, Simple Plan for Internet Marketing

You may have heard of search engine optimisation, or that Facebook and Twitter are the new frontier in marketing, but you're not sure how to get started. Luckily, despite what some people will have you believe, marketing your business on the internet follows the same basic principles as traditional marketing: establishing brand reputation, connecting with your target market, and open and honest communication. The internet has simply made these goals more achievable than ever before. At Little Web Giants, we've distilled the process of internet marketing down to three straightforward steps:

Content Content Content!

Step One: Create

If internet marketing for the Web 2.0 has a mantra, it’s this: content, content, content! Interesting, unique content is what gets you noticed by search engines and internet users alike.

We’ve worked in and with small businesses for a long time, and we know that many of you out there have amassed a wealth of experience and knowledge in your field. You already have the specialized, unique knowledge that is the key to creating great online content.

With personal credibility, expertise and connectivity becoming the foundation of modern internet marketing, small business people are perfectly placed to take advantage of new technologies for connecting with potential customers.

Sadly, we also know that small businesses are often time poor and on limited budgets. That’s where we come in. We take your expertise and turn it into well written, keyword laced, attractively designed blogs, web page copy, pdf brochures, articles and press releases.

Together, we create compelling, authoritative content that impresses potential clients (and the search engines) with your knowledge and expertise.

Get noticed!

Step Two: Distribute

Now that your top-notch content is ready, it's time to let it out into the big wide world of the web! But before we do that, we make sure your site is ready for its big debut, giving it a Google-friendly makeover by removing unsightly broken links, improving site architecture, adding gorgeous metadata and registering you with Google and Bing Webmaster.

Then it's time to publish your content on targeted landing sites, in blogs, article directories, forums and social bookmarking sites. We also add your site to relevant directories in your location and industry. If it suits your needs, we can also manage a pay-per-click Google Adwords campaign to rapidly increase your traffic volume.

This process has two-fold results. Firstly, it creates numerous themed backlinks to your site, improving your search engine ranking when internet users search for your product or service. Secondly, it establishes you on a number of independent sites as an online expert. Internet users who are researching your particular product or service will find your content, be impressed by your knowledge and online reputation, and directed towards your website.

It really is as simple as that. No dodgy link-farms, keyword spamming or other suspect methods required. It's simply a matter of putting the information about your business out across the web. After all, you believe in your business - why shouldn't other people?

Seal the Deal!

Step Three: Connect

Once you’ve developed your web presence and increased your site traffic, it’s time to start converting those leads into sales!

We help you connect with your existing clients and customers and your target market through a range of approaches. We create a LinkedIn profile, Facebook page and Twitter account for your business and train you in the most effective techniques in using these technologies.

Where appropriate, we embed Facebook utilities in your page that allow your page to be ‘liked’ and searched from within Facebook, and allow you to publish to Facebook fans directly from your website.

We develop highly targeted 'squeeze pages' that help you grow your email lists by encouraging visitors to enter their details in return for pdf reports or special promotions.

Most importantly, we make sure your site includes rich, interesting content and clear calls to action that impel site visitors to take the next step towards becoming your clients.

So why should you choose Little Web Giants?

Well, for a start, our services are extremely comprehensive. We can manage your entire online presence, from print, logo and web design to content creation and copywriting, to distribution and search engine optimisation. You won’t need to be constantly liaising between a web developer, a graphic designer, a copywriter, a public relations manager and an SEO specialist.

We also offer our services at an attractive and competitive price point – especially when you consider that most internet marketing and SEO firms do little content creation or design work.

Finally, we treat each project individually – we can be responsive to your needs and what is appropriate for your company. Obviously, a café and a law firm are going to have very different needs when it comes to building an online presence. While we offer a range of ‘out of the box’ packages, we encourage you to see these merely as starting points for a conversation about your internet marketing needs.

So if you’re ready to get started building your internet presence, simply use the box on the left to drop us an email. We’ll be in contact with you within 24 hours to talk about your business.

Our Story

Little Web Giants is a partnership between Melanie Thewlis and Paul Zubrinich. We have a collection of complementary skills that we bring together to put at your service.

Melanie comes from a family of small business owners, and appreciates the passion, the trials and tribulations, and the creativity that goes into running a small business. She loves working with people who have gone out on a limb to create their own business. She has broad experience in design, web development and copywriting, working on everything from album cover art, to award winning PhD theses, to marketing materials and strategies for environmental not-for-profits and property investment companies.

Paul first cut his teeth on computers at the tender age of 5, programming games on his family's Commodore 64. Since then, he's not only improved his coding skills but, through his time working in educational research, gained a strong skill set in managing databases and developing efficient backend systems to get your content out onto the web.

Together, we've realized that helping small businesses build their online presence not only makes the most of our skills; it’s something we find truly rewarding – and fun! So if you're as passionate about your small business as we are about ours, drop us a line and we'll have chat about your needs.